- Brand Identity
- 2026
- Meow Edit
Overview
Meow Edit needed a brand identity that could express its feline influence without becoming overly literal or novelty-led. The opportunity was to create something characterful enough to be memorable, while still feeling considered within an interiors and lifestyle context.
The identity is anchored by a bold custom M, with subtle feline features integrated into the letterform to create a recognisable cat motif without relying on a conventional illustration. A paw symbol extends the visual language and introduces an additional layer of personality across the system.
The warm orange, soft mint and charcoal palette gives the brand an approachable, contemporary character, while the strong typography keeps the identity grounded and commercially versatile.
The result is a distinctive brand system that balances playfulness with design credibility — giving Meow Edit a visual language that can work confidently across retail, packaging, signage, digital and interior applications.
“We called Imagine Clany Eco when another company cancelled on us last minute for our move-out cleaning. Clany Eco was able to book us and make it out in 2 hours and did an amazing job. We even got our deposit back.”