The design concept merges two key visual elements: a falcon in flight and the front view of a delivery bike. The falcon represents agility, speed, and sharp precision, while the delivery bike stands for the company's hands-on and practical approach to logistics. This dual symbolism highlights Magnitudo’s expertise in delivering goods quickly and efficiently, while maintaining a personal touch.
The design concept merges two key visual elements: a falcon in flight and the front view of a delivery bike. The falcon represents agility, speed, and sharp precision, while the delivery bike stands for the company's hands-on and practical approach to logistics. This dual symbolism highlights Magnitudo’s expertise in delivering goods quickly and efficiently, while maintaining a personal touch.
Key Design Elements:
Logo Icon:
- The icon is a hybrid form of a falcon with wings spread wide, evoking a sense of speed and freedom. It also subtly resembles the front view of a delivery bike, complete with handlebar-like shapes, reinforcing the connection to delivery services.
- The falcon’s sharp lines represent efficiency, and the dynamic shape of the wings emphasizes fast movement.
Typography:
- Bold, modern sans-serif typography complements the sleek icon, reinforcing the brand's professionalism and authority. The typeface is clean and structured, creating a balance between speed and reliability.
Color Palette:
- Energetic colors like orange or red to represent urgency and action, paired with dark grays or blues to symbolize dependability and trust.
Tagline Suggestion: "Swift. Secure. Delivered." This reflects the company's strengths in delivering quickly and reliably.
The new brand identity for Magnitudo Logistics positions the company as a leading player in the logistics industry. The falcon and delivery bike combination creates a distinctive mark that will stand out across all mediums, from digital platforms to vehicle branding. It symbolizes the company's dynamic and efficient approach, delivering goods with precision and care.