Legend Pay required a visually appealing and functional brand identity to represent its fintech services, focusing on mobile payments and digital transactions. The goal was to develop a brand image that is modern, intuitive, and reflective of their innovative payment solutions.
The logo for Legend Pay combines essential elements of financial transactions with digital simplicity. The design centers around an outline of a smartphone and a credit card, symbolizing seamless digital payments. The tick mark signifies security and trust, essential attributes for a fintech service.
Key Elements:
● Iconography: A smartphone paired with a credit card highlights mobile payment functionality. The tick represents security and trust, reinforcing Legend Pay’s core values of safe and reliable transactions.
● Color Palette: The use of bright orange creates a sense of energy, enthusiasm, and forward movement while differentiating the brand from more traditional financial service providers.
● Typography: A clean, modern font was used to ensure clarity and readability, representing the straightforward user experience that Legend Pay offers.



The brand identity successfully communicates Legend Pay’s mission to simplify financial transactions while ensuring security. The logo is versatile and suitable for both digital platforms and print media, ensuring consistent brand recognition across multiple touchpoints.