Overview

Funtaj International School, a prestigious institution, tasked us with modernizing their existing logo to better reflect their evolving brand identity. The goal was to maintain the brand’s heritage while creating a more contemporary, polished look that aligns with the school’s values of excellence in education and community focus.

Client Funtaj International School
Industry Education
Service Rebranding
Year 2022
Design Concept

We transitioned the original logo into a modern shield design to evoke a sense of tradition, strength, and academic integrity. The shield, commonly used in educational emblems, reinforces Funtaj's long-standing reputation and authority in the educational sector. The updated logo still retains key elements like the two figures, symbolizing community and student growth, but they are refined for a cleaner and more professional look.

Key Elements:

●  Logo Evolution: The original logo’s core symbolism was preserved, but the design was modernized into a shield format for a more authoritative and institutional feel.
●  Color Palette: The school’s signature colors, blue and red, were maintained but enhanced for vibrancy and clarity.
●  Typography: The typography was refined to create a bolder, more formal representation of the school’s name, ensuring readability and presence across all mediums.

Outcome

The new logo successfully rebrands Funtaj International School as a forward-thinking institution while honoring its legacy. The clean, contemporary design now appeals to both existing members of the school community and prospective students and families, positioning Funtaj as a leader in education.