Doveland Schools, a well-established educational institution, approached us for a rebranding
effort to modernize its visual identity while retaining the core values of excellence,
knowledge, and development. The objective was to create a fresh, professional, and inviting
look that would resonate with both students and parents.
Design Concept:
The new brand identity for Doveland Schools reflects growth, unity, and education with a modern yet approachable design. The goal was to maintain the institution’s heritage while introducing elements that reflect progress and innovation.
Key Elements:
● Iconography: The rebranded logo features a symbolic dove, representing peace, learning, and enlightenment, in flight. The bird also connects to the school's name, symbolizing students' journey toward knowledge and success.
● Typography: Clean, sans-serif typography was chosen to ensure readability and a contemporary feel. The bold use of the school's name signals authority, while rounded edges in the fonts communicate friendliness and approachability.
● Color Palette: The new color scheme blends traditional academic colors (like navy blue or royal blue) with fresh, vibrant tones (such as green or yellow) to reflect growth, energy, and a welcoming environment for learning.
● Tagline Integration: A short, inspiring tagline like "Empowering Future Leaders" or "Excellence in Education" could be incorporated to further establish the school’s mission in its visual identity.
The rebranding of Doveland Schools resulted in a cohesive and updated identity that appeals to modern families while retaining the institution’s reputation for academic excellence. The refreshed brand now reflects the school’s forward-thinking approach and commitment to student growth and achievement.