Overview

We were tasked with updating the logo for Abraham Lincoln American Academy to better reflect the institution’s values of excellence and progression. The new design needed to maintain the iconic elements while offering a modernized look that symbolizes strength and pride.

Client Abraham Lincoln American Academy, Abuja
Industry Education
Services Rebranding
Year 2023
Design Concept

We refined the original logo by maintaining the central eagle emblem, symbolizing leadership and vision. The eagle’s sharp lines and bold features were enhanced for a cleaner, stronger representation of the school’s identity. We also simplified the overall design by streamlining the shape and elements, making the logo more versatile across various mediums.

Key Elements:

●  Eagle Emblem: The eagle, symbolizing power and vision, remains central but was sharpened for clarity and impact.
●  Color Palette: The original colors were preserved but made bolder for greater visibility and modern appeal.
●  Typography: Simplified and modernized typography enhances the professionalism and readability of the logo.

Outcome

The rebranded logo conveys Abraham Lincoln American Academy’s commitment to academic excellence and leadership. The modernized design offers greater versatility for use across digital and print materials, maintaining a prestigious and strong visual identity.