Doveland Schools, a well-established educational institution, approached us for a rebranding effort to modernize its visual identity while retaining the core values of excellence, knowledge, and development. The objective was to create a fresh, professional, and inviting look that would resonate with both students and parents.
Services
Brand Identity Redesign
Client
Doveland Schools
Year
2024
Industry
Education
Concept
The new brand identity for Doveland Schools reflects growth, unity, and education with a modern yet approachable design.
The goal was to maintain the institution’s heritage while introducing elements that reflect progress and innovation.
Key Elements
- Iconography: The rebranded logo features a symbolic dove, representing peace, learning, and enlightenment, in flight. The bird also connects to the school’s name, symbolizing students’ journey toward knowledge and success.
- Typography: Clean, sans-serif typography was chosen to ensure readability and a contemporary feel. The bold use of the school’s name signals authority, while rounded edges in the fonts communicate friendliness and approachability.
- Color Palette: The new color scheme blends traditional academic colors (like navy blue or royal blue) with fresh, vibrant tones (such as green or yellow) to reflect growth, energy, and a welcoming environment for learning.
- Tagline Integration: A short, inspiring tagline like “Empowering Future Leaders” or “Excellence in Education” could be incorporated to further establish the school’s mission in its visual identity.
Outcome
The rebranding of Doveland Schools resulted in a cohesive and updated identity that appeals to modern families while retaining the institution’s reputation for academic excellence. The refreshed brand now reflects the school’s forward-thinking approach and commitment to student growth and achievement.
Crafting intricate brand narratives for lasting and meaningful impact.
Balancing tradition with innovation while ensuring relevance and appeal.
