Burnt Orange didn’t start as a logo redesign—it started as a decision to outgrow a name that no longer carried weight.

Formerly iStyle Nigeria, the brand lacked distinction in a market where sameness is easy and forgettable. The rebrand was about creating something with presence—something that feels owned, expressive, and impossible to confuse.

We introduced Burnt Orange—a name rooted in emotion, warmth, and individuality. A color that doesn’t whisper, it sits. It lingers. It becomes identity.

At the core of the visual system is a custom monogram that fuses the “B” and “O” into a single, fluid form. It’s not just a mark—it’s a signature. Bold, slightly unconventional, and intentionally memorable. The gradient treatment gives it depth and movement, reflecting a brand that is expressive but controlled.

The typography grounds the identity—clean, confident, and restrained—allowing the symbol to carry the personality without noise.

This wasn’t about making the brand look better. It was about making it matter.

Burnt Orange now stands as a fashion and lifestyle brand with a clear presence—designed for women who don’t follow trends, but interpret them on their own terms.