Bubble & Bumble is a kids’ brand built on the belief that every child carries infinite potential.
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Overview
With offerings ranging from clothing to books, toys, and storytelling, the brand aims to create a joyful, imaginative world where kids feel seen, celebrated, and inspired. The client wanted a visual identity that was soft, playful, and tied to the concept of infinity.
Our Approach
We began by exploring symbols of continuity, growth, and creativity — themes that reflect the world Bubble & Bumble is building for children.
From this direction, we developed a custom logo constructed from two gentle, mirrored “B” shapes that seamlessly form an infinity loop. This design balances childlike friendliness with a refined, timeless feel.
To support the symbol, we selected a warm, playful color palette and clean, elegant typography. Together, these elements create a visual language that feels safe, joyful, and adaptable across multiple product categories, both physical and digital.
Outcome
The final brand identity captures the essence of Bubble & Bumble: a world of imagination with endless possibilities.
The infinity-inspired monogram communicates connection and continuous growth, while the overall aesthetic feels modern and inviting. The identity is flexible enough to extend across clothing labels, packaging, books, toys, and digital content — forming a cohesive, memorable presence for the brand as it expands.
