Bosphorus Drive, an upscale apartment building in Abuja, required a brand identity that would reflect the luxury and sophistication of their properties. The goal was to create a design that resonated with high-end clientele while invoking a sense of architectural elegance and modern living.
Services
Client
Year
Industry
Goal
To develop a fresh and memorable brand identity and packaging design that resonates with health-conscious consumers, stands out in a competitive organic food market, and supports product visibility both on shelves and online.
Design Concept
The logo for Bosphorus Drive features a sleek, stylized illustration of a bridge, symbolizing connection, progress, and strength. The bridge icon is integrated into the typography, with the letter “H” resembling the Bosphorus bridge structure, subtly blending the imagery with the brand name. This symbolizes both the physical structure of the building and the metaphorical bridging of luxury and comfort.
Key Elements
Iconography: The bridge icon was inspired by the Bosphorus Bridge, evoking a sense of grandeur and architectural marvel, connecting the name of the brand to a recognizable and prestigious symbol.
Typography: The clean, serif typeface paired with the bridge icon conveys a modern yet sophisticated look. The bold “BOSPHORUS” in large type contrasts with the smaller “DRIVE,” emphasizing the brand’s name while maintaining balance.
Color Palette: The choice of deep navy blue exudes luxury, trust, and stability, aligning with the values of the high-end real estate market.
Outcome
The brand identity for Bosphorus Drive successfully communicates the exclusivity, strength, and modern luxury of the apartment building, establishing a distinct and refined presence in the Abuja real estate market.
Crafting intricate brand narratives for lasting and meaningful impact.
Balancing tradition with innovation while ensuring relevance and appeal.
